Back to News & Articles

Did you know that, according to the Chartered Institute of Fundraising, in the UK: 

• Individual donors – in other words, the UK public – gave £12.5bn to charity. This included individual donations (one-off and regular), major donors and legacy fundraising, which accounted for £4bn. 
• Grant-making trusts and foundations gave £6.6bn.  
• Businesses gave £0.5bn. 

With rising costs, the ongoing struggle to raise money for core costs and the ever-changing climate of giving in the UK, particularly after Covid 19, charities are encouraged more than ever to look at ways to diversity their income. 

This means looking at building up other ways to raise money for your cause that you might not have considered previously, or that might not be a major area of your focus at the moment. These can include: 

• Public and private collections 
• Direct marketing 
• Fundraising events 
• Community fundraising 
• Major donor fundraising 
• Digital fundraising 
• Payroll giving – Did you know that the average payroll donation is around £8/month and lasts for over seven years? 

The key to broadening your fundraising income is a good strategy, rooted in playing to your strengths and knowing where your opportunities lie. At VSNS, we can support you to put together a fundraising strategy and consider new areas of support for your cause. If you would like to know more, please contact Alison.